After listening to her sister and housemate reel off its many health benefits, Philippa Hinton went out and bought herself a copy of I Quit Sugar, an eight-week detox program and recipe book written by media personality Sarah Wilson.
''They fuelled my curiosity and it had such a big presence in shops. I guess I just wanted to see what all the hype was about,'' Ms Hinton said.
She isn't the only one - the book is now in its 10th reprint since February. Precisely 2400 copies marched out the doors of Dymocks alone in the week ending April 27, helping put I Quit Sugar third on the chain's non-fiction best sellers list.
Of that list, 12 of the 15 books were food-centric titles, nine of them relating specifically to diet and nutrition (the others are cookbooks).
The Fast Diet ranks No.2 - having sold 3000 copies in a single week - two months after its release.
Angus & Robertson's online store's weekly best seller list tells a similar tale. The Fast Diet tops the table, followed by The Sweet Poison Quit PlanI Quit Sugar rounds out the top 10.
The figures confirm what dietician Naras Lapsys knows; given the number of Australian adults now classed as overweight or obese - 63.4 per cent according to the Bureau of Statistics - it's not surprising that those dissatisfied with their appearance have become a receptive audience.
''Being unhappy with how we look is ingrained in our society. Television, books and magazines all play on human insecurities,'' Dr Lapsys said. ''The latest diet books are no different.''
David Martus, a Dymocks store manager, said books relating to diet have an almost exclusive female following, although the anti-sugar titles seem to have wider appeal.
In the case of Ms Hinton, 26, the book was used to complement an already healthy lifestyle.
''I eat quite well, but there's so much more awareness now, the presence of natural foods and the whole 'super foods' movement.''